niacinamide
Vitamin B3. Holds the scalp barrier intact when the rest is going through it. 30+ peer-reviewed studies on skin-barrier function.
Four daily-use benefits — each grounded in skin-science research, applied to the scalp.
Multi-antioxidant defense for the scalp — built for daily exposure to UV, hard water, and product residue.
Skin-style barrier strengthening — niacinamide, panthenol, hyaluronic acid working together every day.
Caffeine + niacinamide for visible thickness over time. Cosmetic claim only — no medical treatment.
Melatonin antioxidant defense for nighttime use. Same active that protects skin, applied to your scalp.
faster aging on the scalp than the face. Skin-aging rate per International Journal of Cosmetic Science.
of customers we surveyed in 2023 had a preventative routine for their hair. Everyone had one for their face.
*Self-reported, 30-day in-home consumer-perception study. Data on file.
Cosmetic-grade formulation. Every batch tested before it ships.
Six heroes pictured below. 14+ more clinical actives in the formula. Each ingredient earned its place, with hundreds of peer-reviewed studies behind the hero set.
Vitamin B3. Holds the scalp barrier intact when the rest is going through it. 30+ peer-reviewed studies on skin-barrier function.
Reaches the follicle faster than the surrounding skin (Fischer 2007). 100+ peer-reviewed studies on topical caffeine + scalp.
Polyphenol antioxidant. The same active that gets credit in red-wine longevity research, applied to the scalp.
Studied across 5+ peer-reviewed scalp trials. Antioxidant defense while you sleep — when daily inflammation finally calms down.
Replenishes what the body naturally depletes with age and metabolic shifts. Supports cellular-energy in the follicle.
Holds 1,000× its weight in water. Rebalances the barrier after daily exposure to UV, hard water, and product residue.
Better hair doesn't happen overnight. It happens daily. Real users — day 1, day 30, day 60+.
the day i started.
Hunter · day 1
softer hair. less shedding.*
Richelle · day 30
fullness. confidence. ritual.*
Nina · day 60+
*Self-reported in a 30-day single-arm in-home consumer-perception study. Data on file. Day 90 reflects compounded benefit with consistent daily use. Individual results vary.
unlock your scalp's 90 days
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Hydration kicks in within hours. No rinse, no residue, no greasy feel.
A week of daily use. Tightness eases. Hair lifts at the root because there's no buildup.
Two-week turning point. You start noticing it in the brush, the pillow, the shower drain.
30-day study results land. Cosmetic, real, measured by people who used it daily.
Two months in. The scalp is on its own routine — maintenance, not catch-up. The mirror tells the story.
You do scalp skincare now. Not "trying it." This is your hair from here on out.
*Self-reported, 30-day in-home consumer-perception study. Data on file. ooedn Scalp Milk is a cosmetic skincare product, not a drug.
Once a day. AM or PM. Daily.
Part hair where you want coverage. Spray 2–3 mists directly to the scalp.
Use fingertips to massage in for 20–30 seconds. No rinsing.
Continue your routine — blow-dry, style, or head to bed. Works wet or dry hair.
Maintain it. Improve it. Daily.
In 2023 we asked 300 people what they did for their hair. They were missing protection, prevention, and anti-aging — everyone had all three for their face.
We spent years on the formula — until it worked the way we wanted.
Daily. Preventative. Restorative. Delivered.
xoxo, ooedn
Cosmetic positioning. ooedn products are cosmetic. They are not treatments for hair loss, telogen effluvium, or any medical condition.
*Self-reported, 30-day in-home consumer-perception study. Data on file. Skin-aging rate cited from International Journal of Cosmetic Science. Customer survey, 2023, qualitative responses, pre-product. Drug brand names (Ozempic, Wegovy, Mounjaro) are intentionally not used; we refer to the generic medication class.
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